Every company has their own unique approach and policies for making purchasing decisions, but a typical decision-making process at the individual level is fairly standard. And after all, decisions are made by individuals.

Our buyers all go through a similar process when choosing a partner, and it is our job to meet them where they are and ALIGN our activities accordingly. For that, we can pay attention to the buying signals they give us.

Let's work through a few examples to test your powers of observation to see if we can determine where the customer is in their process in each situation.

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